Orange County Ad Agency

One of my colleagues who work for an Orange County Ad Agency and I had a conversation on business startups. Anyone could start a business – all you need is an idea, the capital, and the dedication. However, just because someone starts a business, it does not mean that it will become successful. Success, which could be measured in a variety of ways, would only be acquired if word of the business gets out. In the pre-web generation era, marketing of a business/company was mainly accomplished thru word of mouth, print media, and through airwaves - both radio and television. However, now –a-days, with the addition of the Internet, companies have a greater vast of medium to advertise with. This is where advertisement and marketing agencies step in.

One way to promote your company in this new age would be thru website optimization. What this means is that your business appears in search engines when potential clients search keywords related to the type of business they are looking for. The goal of most is obviously to appear on page one of the search engines used – being number one does not hurt either. Since the Internet is worldwide, this is in my opinion one of the most powerful form of advertisement. This is why many companies pay top dollars to advertisement and marketing agencies to optimize their web pages in order to bring in traffic and potential clients to their business.

Another way would be viral advertisements thru the use of social networks. Sites like Facebook, MySpace, YouTube, Twitter, etc. offer many individuals a vast network of individuals to market their business for free. Being free is great, especially for startup business that does not have the excess capital use on other forms of advertisements.

Though not part of the next age of marketing, mobile billboards marketing is another possible and successful form of marketing. Mobile billboard marketing is basically the use of large billboards places on vehicles in order to spread word of the business. Proven success can be acquired since mobile billboards could be tweaked according to demographics. Say for example, after performing some research thru surveys, it was found a better route of travel of the mobile billboard would appeal to more potential clients; all one would have to do is re-route the path of the mobile boards without much trouble.

So in the end, in order for a business to be successful, people have to know they exist. If business used one of the above tactics to promote their companies, success will be achieved.